Why DAM Software is Crucial to Technology Reliant Businesses

Long gone are the days when individuals and businesses used to store and file important documents and images in lockable cabinets and cupboards.

As the world continues to be bombarded with constant technology advancements, the presence of digitization has quickly taken over. Businesses are now dealing with logos, product images, design templates, PDF files and photographs on a daily basis. Keeping them secure, organized and accessible is fundamental in order to achieve maximum business productivity.

State-of-the-art digital asset management (DAM) systems now play a major role in all industries where businesses rely on digital technology for its day-to-day operations. DAM software is perhaps regarded as the most logical and effective method of managing these assets.

Such software is paramount where a large amount of digital information is being stored and also distributed. It ensures that digital files are categorized, cataloged and archived and not mixed up or completely lost. A user-friendly system is excellent for providing future reference and retrieval of all digital assets. By investing in such software, you can save yourself both time and frustration, enabling you to focus on other important aspects of the business.

DAM software has become more and more popular with businesses as well as photographers. It enables digital files such as product images and corporate information to be distributed online. Files can be accessed with a sophisticated permission feature that allows control of user access to specific categories and assets.

DAM not only saves time, but also money. The return on investment that it provides is unquestionable. According to research, the average person looks for a media file over 80 times per week and fails to locate it 35% of the time. It has been suggested that DAM software can reduce that figure to 5%.

Photographers are big advocates of DAM software. It is designed to help them in every part of the photography process that proceeds from taking the photo. It enables permanent storage in a systematic and effective manner. As you upload your photos to your library, the software reads the metadata and allows keys words and other information to be assigned to them. This convenient system is beneficial to clients who wish to search, view and access your photos.

When configured properly, DAM software can extend a business’s workflow, whilst enabling the ability to re-purpose assets for extra profits. Once you’ve assessed the requirements of your business, current workflow and systems, you’ll realize that DAM software is the ideal tool for capturing and managing your digital assets.