Why DAM Software is Crucial to Technology Reliant Businesses

Long gone are the days when individuals and businesses used to store and file important documents and images in lockable cabinets and cupboards.

As the world continues to be bombarded with constant technology advancements, the presence of digitization has quickly taken over. Businesses are now dealing with logos, product images, design templates, PDF files and photographs on a daily basis. Keeping them secure, organized and accessible is fundamental in order to achieve maximum business productivity.

State-of-the-art digital asset management (DAM) systems now play a major role in all industries where businesses rely on digital technology for its day-to-day operations. DAM software is perhaps regarded as the most logical and effective method of managing these assets.

Such software is paramount where a large amount of digital information is being stored and also distributed. It ensures that digital files are categorized, cataloged and archived and not mixed up or completely lost. A user-friendly system is excellent for providing future reference and retrieval of all digital assets. By investing in such software, you can save yourself both time and frustration, enabling you to focus on other important aspects of the business.

DAM software has become more and more popular with businesses as well as photographers. It enables digital files such as product images and corporate information to be distributed online. Files can be accessed with a sophisticated permission feature that allows control of user access to specific categories and assets.

DAM not only saves time, but also money. The return on investment that it provides is unquestionable. According to research, the average person looks for a media file over 80 times per week and fails to locate it 35% of the time. It has been suggested that DAM software can reduce that figure to 5%.

Photographers are big advocates of DAM software. It is designed to help them in every part of the photography process that proceeds from taking the photo. It enables permanent storage in a systematic and effective manner. As you upload your photos to your library, the software reads the metadata and allows keys words and other information to be assigned to them. This convenient system is beneficial to clients who wish to search, view and access your photos.

When configured properly, DAM software can extend a business’s workflow, whilst enabling the ability to re-purpose assets for extra profits. Once you’ve assessed the requirements of your business, current workflow and systems, you’ll realize that DAM software is the ideal tool for capturing and managing your digital assets.

The Growing Importance of Technology in Business

Ten years ago during the.com business model was more than a little shaky and as the internet has now produced more millionaires than any other medium in modern business, the technology fields have been blasted in to the stratosphere. We all know that technology plays a major role in our every day life, from the cell phone we carry with us to the GPS systems that farmers use to navigate their fields. Some companies still persist on doing things the “old school” way, but is there really any advantage for businesses to rely on pencil and paper when there are so many advantages to using word processors and digital media storage?

For some companies and businesses it is hard to see the advantage of taking on the new technologies and trying to find ways to integrate them into their current business processes. For others it seems like a “no brainer”, but each company has to decide for themselves. What new technologies are available for a company can differ quite a bit depending on what market they are involved in. This is a big change for companies that have been doing business for many years and using the same methods.

This is a question that many are asking as the group of businesses that refuse to step into the twenty first century is shrinking. Today’s technology does pose many benefits for a business, some instantly recognizable and some that only become visible with years of implementation. The big technology barrier for many small businesses is the initial cost of implementation. This can be a considerable number for many businesses and since the return will not be seen for years to come, this can be a big stumbling stone as a company tries to move forward and take advantage of all that the newer technologies have to offer their companies bottom line.

In almost every case a business can save a lot of money in the years to come by converting old methodology into new, and this is just one of the benefits. If your office is operating off of paper, then you may be much more vulnerable to a disaster than you may think. Using a computer system to keep track of customers, orders and any other records can not only cut down on man hours, but it can also make backing up your data off site a snap. Then if anything ever happens to your office, say a fire, flooding or any other natural disaster, your business is not lost, you can always recover your vital data in a mater of minutes to another computer. This is one benefit you will not find when you are putting a pen to paper to record your valuable business data.

If you are considering to integrate more technology into your business, you may want to look at all the benefits it can offer you before you decide to keep on keeping on. The new business models that are proving to be the most successful are those who harness the power of today’s technology. If your staff is not technically inclined, that is no excuse, you can always get some office automation training for your whole staff an bring them all into the next generation of business together!

How Technology Affects Business Operations

Technology transforms business daily at an accelerating rate. All business branches and departments literally absorb new hardware and software, while the Internet and intranets facilitate and speed up business operations immensely. Data has become virtualised, companies’ target markets and objectives get continually globalised and business communication is currently media-based at an unprecedented degree.

Virtual databases

Gone are the days of pen and paper data management. The same fate seems to await internal company digital databases whose role is being taken over by cloud computing services such as Gmail or Google Docs. The Internet is the most efficient tool of the present day business when it comes to handling information. More and more companies deploy their data and run them entirely within the clouds, which allows larger groups of employees to access, share and edit them online from everywhere at any time. Apart from online storage, the Internet also provides the opportunity to collect data. It facilitates and accelerates gathering business intelligence on competitors, conducting research on market demands and looking for new clients.

Global marketing and e-commerce

Another use of technology in business is the application of online solutions in marketing and sales. For the companies it means globalising their target market. Their clients and partners, on the other hand, enjoy increased availability of the services. E-commerce, online advertising and customer service have made business international, providing worldwide outreach for brands like Amazon or Microsoft. In addition to that, social media marketing gave rise to viral marketing tactics and have come to constitute immensely efficient means for company and product promotion.

High-tech communication

Business communication is another aspect which has been revolutionised by the advance of social media and other technologies. While mobile phones, emails and PDAs have become the basic means of communicating both with clients and remote co-workers, fast transport opportunities and online conferences allow for meeting business partners from all over the world, physically or virtually. Top-down and horizontal communication between employees is largely facilitated by intranet technologies. Their overriding function is to streamline the workflow, which is achieved by providing workers with more accurate and individualised information and executing their concentration on strategic objectives. Finally, the Social CRM enabled enterprises to manage and maintain relationships with their clients, keep them up-to-date with the companies’ offers and establish rapport.

Business technology traps

Technological solutions ensure tremendous upsurge in the access and speed of all business operations, eliminating physical and geographical barriers to market development. Nevertheless, along with these benefits, a number of concerns about the implementation of business technologies arise. Security issues are at stake since computers may be hacked into and data stored in clouds and company databases is prone to theft. Furthermore, the use of high-technology entails continual demand for updating expensive software and hardware. Finally, the ubiquity of communication devices and the need to stay constantly in touch may lead to the employees’ frustration and a sense of their entrapment by technology.

In a nutshell, it is no overstatement to say that technology has redefined business in terms of data management, marketing techniques and communication at all levels. As a result of the use of Internet, companies gradually become more global, and owing to the intranets and a plethora of new communication means, the workflow is faster than ever before. On the other hand, data security breaches and employees’ anxiety caused by the proliferation of ways to contact them at any time are not uncommon obstructions to the smooth functioning and productivity of technologised businesses.